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{
Branding · Web Design · Digital Strategy
}
Nyrolaw
Background
Nyrolaw is a Brussels law firm exclusively dedicated to road traffic law. Their founder, Me Romain De Nys, wanted to move from a simple showcase site to a real lead generation platform: estimating fines online, making quick appointments and promoting human and specialized support.
Objectives of the mandate
- Brand positioning — Create a strong, memorable and reassuring identity for an audience that is often stressed by legal proceedings.
- User experience — Simplify the “I discover/I value/I contact” tunnel on mobile as well as on desktop.
- Conversion & credibility — Increase the volume of free consultation requests while underlining the firm's legal expertise.
| Step | Key actions | Deliverables |
|---|---|---|
| Immersion & strategy | Audit of the Belgian legal market, customer interviews, value workshops. | Brand platform, user flows. |
| Branding | Calligraphed “N” monogram logo, burgundy & black palette, geometric typography, “road sign” iconography. | Complete graphic charter, social guidelines. |
| Web Design | Figma mobile-first mockups, Webflow micro-interactions, FR SEO copywriting. | 100% manageable Webflow site, Lottie animations, CMS testimonials system. |
| Deployment & follow-up | Core Web Vitals optimization, GA-4 + Hotjar tracking, internal team training. | Analytical dashboard, technical documentation. |
Observed results (3 months post-launch)
- +43% organic sessions thanks to optimized semantic tagging.
- Click rate on the “I estimate my violation for free” CTA increased from 12% to 29%.
- Mobile load time: 1.4 s (PageSpeed 92/100).
- Increased notoriety: mentions in road assistance Facebook groups and in the local press (La DH/RTBF).
(Figures provided by the customer — updated April 2025)
What we remember
“By clarifying their promise and streamlining the user journey, we have transformed legal complexity into an accessible and human service.”
Services rendered
Brand Strategy · Art Direction · UI/UX · Webflow Development · SEO Copywriting · Maintenance
Technologies
Figma · Webflow · LottieFiles · Google Analytics 4 · Hotjar
