In short

Mahalo has become one of the essential “third-wave” coffee addresses in the Fribourg region, with two establishments — Fribourg (opened in 2021) (Fribourg) and Bulle (Jan. 2023) (torpedocoffee.org). For more than two years, Stam insured all photo-video shots intended for the @mahalo .fribourg Instagram accounts (≈ 3 800 subscribers) (instagram) and @mahalo .bubble (≈ 5,000 subscribers) (instagram), without managing the publication itself. Result: a coherent visual feed that has almost doubled the average commitment and allowed Mahalo to stand out from the competition of specialized coffee shops.

Objectives of the mandate

1. Standardize the visual identity of the two points of sale on Instagram.
   
2. Highlighting surf & specialty coffee culture specific to Mahalo.
   
3. Support the launch of Bulle through a library of reusable assets.‍
4. Increase engagement (likes, shares, recordings) without community management.

Key Indicators (Jan 2023 → Apr 2025)

• +94% average interaction/post on @mahalo .fribourg (internal calculation based on 169 public posts) (instagram, instagram)
  
• Save rate x 2.3 on real signature drinks (source: IG Insights, provided by the customer).
  
• Peak audience: +1,200 subscribers. the opening month of Bulle thanks to the teaser series “We Surf Bulle” (instagram).
  
• Earned media : selection “5 coffee shops to try” — European Coffee Trip 2024 (European Coffee Trip) and rated 4.6/5 on TripAdvisor Bulle (Tripadvisor).
  

“A visual storytelling that captures the foam of our cappuccinos and the surfing spirit of Mahalo” — Jérôme Duc, founder.

Services rendered

Art Direction · Product & Lifestyle Photography · Video Reels/Stories · Post Production · Reporting Insights

Technologies

Canon R5C · DJI Mavic Pro 4 · Premiere Pro · After Effects · Light Room