.svg)
Balmat
.JPG)
In short
Balmat SA, a new entity of the Claude Balmat Group launched in 2024, installs and maintains systems of heating, ventilation and sanitary facilities throughout Romandie. Stam's mandate was to transform a freshly created technical SME into a reassuring and lead generating brand : complete visual identity, mobile-first Webflow site with online quotes and SEO content. Three months after the start of production, Balmat recorded +38% of requests for quotations and a customer response time halved. (balmat-sa.ch, Moneyhouse, balmat-sa.ch)
Background
- Establishment of the company: April 2024, headquarters in Le Châtelard-près-Romont. (Moneyhouse)
- Sector: technical building installations (heating, sanitary, ventilation) . (Moneyhouse)
- Territory: Canton of Fribourg and Lake Geneva region. (balmat-sa.ch)
- Business objective: increase local visibility and convert web traffic into commercial appointments through a multistep quotation form. (balmat-sa.ch)
Objectives of the mandate
- Positioning the brand as a trusted partner, combining Swiss technical expertise and family proximity.
- Optimizing the user journey “I discover → I select a service → I ask for a quote” on mobile as well as on desktop.
- Generate qualified leads while preparing the company for rapid growth (CMS scalability, GA4 tracking).
| Step | Key actions | Deliverables |
|---|---|---|
| Immersion & strategy | HVAC market audit in Romandie, competitor benchmarks, personality mapping (owners - construction managers). | Brand platform, user-flows. |
| Branding | “B” monogram logo in the hydraulic circuit style, ice blue & anthracite palette, HVAC pictograms inspired by SIA standards. | Graphic charter, LinkedIn templates. |
| Web Design | Figma models, Lottie animations for each service, 3-step estimate configurator (building type, budget, schedule). | Webflow site + CMS achievements, SEO-FR copywriting. |
| Deployment & follow-up | Core Web Vitals optimization (LCP 1.3 s), GA-4 + Hotjar implementation, internal team training on the Webflow editor. | Looker Studio real-time dashboard. |
Results (90 days post-launch)
- +38% of requests for quotes from the Web, thanks to the CTA “I get my free quote” . (balmat-sa.ch)
- Bounce rate increased from 62% to 37% via a mobile load time of 1.3 s (PageSpeed 93/100).
- Local referencing : Balmat now appears in the Top 3 Google Maps for “Chauffage Romont” . (balmat-sa.ch)
- Notoriety : published in Editions Bien Vivre and in the “Recommended Services” page on Local.ch. (Editions Bien Vivre, local.ch)
(Figures provided by the customer — updated April 2025)
What we remember
“By mastering aesthetics and technique, we helped Balmat translate CVC complexity into a simple and efficient digital experience.”
Services rendered
Brand Strategy · Art Direction · UI/UX · Webflow Development · SEO Copywriting · Maintenance & Analytics
Technologies
Figma · Webflow · LottieFiles · Google Analytics 4 · Looker Studio
